Graduate Entrepreneurship Club Startup Spotlight: UpContent
Welcome to The GEC Startup Spotlight where we highlight the incredible startups founded by CMU students and alumni. The GEC and Swartz Center work hand in hand to nurture and accelerate Carnegie Mellon University’s entrepreneurial community
What problem does UpContent solve?
The brands of those who work within organizations are superseding the brands of the organizations themselves. This is requiring companies to invest in the tools, techniques, and strategies required for efficiently supporting their teams (particularly those in sales) to present themselves as knowledgeable, trusted, and likable resources for their prospects.
Sharing relevant and valuable insights with a prospect increases their knowledge and sparks a conversation is critical in building credibility. This shortens the sales cycle and increases close rates.
Finding these articles, ensuring they meet company standards, and delivering them consistently with authenticity is a struggle - particularly for salespeople who have limited time.
How does UpContent do this?
UpContent employs a proprietary crawler to surface millions of articles each month. Its unique filtering capabilities identify articles that meet brand and industry compliance criteria, and its AI engine learns from articles that previously performed well in recommending what should be shared.
Strategic partnerships with Salesforce, HubSpot, Hootsuite, Mailchimp, Constant Contact, and others, ensure seamless delivery regardless of the distribution tools its customers select.
What is one recent achievement you'd like to share?
UpContent has achieved 3x ARR growth since 2021.
Additionally, UpContent was ranked the highest-rated technology in our industry by our customers for 8 straight quarters (source: G2).
What’s one area where you see an opportunity for future growth?
We are currently working to mature our direct demand generation and sales operations which will complement our existing channel partner strategy.
How can the CMU community help you?
We are always looking for talented team members and networking with those in the community that would be great partners or customers.
Happy to share our experiences to aid the next generation of entrepreneurs as well.
Check out UpContent for any of your future content sourcing and creation needs!
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